About us

Norwegian Adventure Company

Creating days you’ll remember – for the rest of your life.

Norwegian Adventure Company (NAC) is an adventure and cruise company with offices in Oslo and Lofoten. NAC was started by Nina Kristine Madsen-Geelmuyden and Fredrik Geelmuyden in 2012. We are a family-run business that, along with our network of guides and adventurers, has turned passion for Arctic & Coastal Norway nature and experiences into our way of life.

We research, develop and produce our own adventure and experience concepts in Arctic & Coastal Norway that combine:

  • Fantastic scenery

  • Tailor-made active adventures

  • Local culture & history

  • Culinary experiences from the region

  • Welcoming and inclusive social arenas

  • Holistic and complete experiences

Our arrangements bring together people with similar interests and passions, irrespective of age and gender, and always provide a welcoming and inclusive social arena. Together with you, our guests, we’ll create memorable experiences and days you’ll remember - for a lifetime.

Creating days to remember is our mission statement at Norwegian Adventure Company

NAC as DMC and Incoming – Norwegian Adventure Company

NAC as DMC and Incoming

  • NAC specializes in the Arctic North and Coastal Norway

  • NAC is a local DMC and Incoming operator that packages and customizes experiences.

  • NAC is a locally rooted Adventure and Cruise company, specialists in creating sustainable experiences in the Arctic North and Coastal Norway for groups, individuals, and companies nationally and internationally.

  • Clients: Corporate market (MICE – meetings, incentives, conferences, events), private groups, and FIT, holiday and leisure market.

  • NAC is headquartered in Svolvær, Lofoten, with a sales office in Oslo.

  • Member of Visit Bodø/Travel Guarantee Fund. Supported by Innovation Norway Nordland.

Why Collaborate with NAC? – Norwegian Adventure Company

Why Collaborate with NAC?

  1. NAC specializes in the Arctic North and Coastal Norway; Bodø & Salten, Lofoten, Vesterålen, Svalbard, Trondheim, Tromsø, Bergen, and Oslo.

  2. A local DMC, with solid knowledge of whats hot & not; destinations, accommodations, culture, culinary, activities, and nature experiences.

  3. We are committed to supporting responsible and sustainable tourism.

  4. NAC delivers turnkey experiences, events, and project management and quality assurance from A to Z.

  5. One point of contact for guests.

  6. Actively works with the role of hosting.

  7. 15 years of experience in MICE/FIT.

  8. Customer references – we have many reference cases to show, varying in size, locations, and content. Ask us!

  9. We have a range of pre-developed programs for MICE and FIT/leisure, increasing efficiency and response time.

  10. A solid base of satisfied guests!


in NAC

Oda Marie Buraas – Norwegian Adventure Company

Oda Marie Buraas

General Manager

Oda Marie has a great fondness for high peaks, raw nature and meeting new people and there is no doubting her love for Lofoten and large parts of Arctic & Coastal Norway. Much of her education was gained in the Norwegian Armed Forces, with over eight years’ experience in operational management and logistics. Oda believes that the best experiences must be based on your aspirations and requirements, in order to tailor-make your unique adventure package. She aims to always deliver options that maximise our fantastic destinations. Oda is passionate about sustainability and responsible resource management. She combines this in her role as project manager and as one of our local hosts in the north.

Marte S. Wergeland – Norwegian Adventure Company

Marte S. Wergeland

Project Manager

Marte grew up in Oslo but after multiple adventures in recent years, there is no doubt that she has a heart-felt connection to Arctic & Coastal Norway. It is the mountains and the people, as well as the unexpected possibilities of working with both, that have resonated with her. Marte has 10 years' experience from the Norwegian Armed Forces, with a focus on logistics and management. With military precision she fine tunes your experience so that you can enjoy the absolute best that Arctic & Coastal Norway has to offer. As a project manager, Marte is one of our exceptional local hosts and at the same time, works with development and collaborating with other key industry groups.

Nina Kristine Madsen - Geelmuyden – Norwegian Adventure Company

Nina Kristine Madsen - Geelmuyden

Communications & Sustainability / Co-founder / Partner

Nina Kristine comes from Bodø, her heart is in the north although she lives in the south of Norway today. She loves skiing, mountain walks, winter swimming, windsurfing and most things that involve being outside in nature. Nina Kristine is a co-founder and owner of NAC and is responsible for communication, sustainability, and social responsibility. She has extensive experience from the Norwegian business sector and has previously worked as communications director at Astrup Fearnley and Bulk Infrastructure. Additionally, she was employed by the Ministry of Petroleum and Energy with a focus on exploration policy and the northern regions.

Fredrik Geelmyuden – Norwegian Adventure Company

Fredrik Geelmyuden

Business Development / Co-founder / Partner

Fredrik is from Oslo but has a deep affinity for the north. He has been involved in adventure tourism and explorer cruises since 2002. He’s a passionate skier, climber and windsurfer who fell in love with Arctic & Coastal Norway and what the region has to offer in terms of natural experiences and culture. Fredrik is a co-founder and owner of the company and based at our Oslo office. He is responsible for business and product development as well as international sales.

Amund Rangøy – Norwegian Adventure Company

Amund Rangøy

Sales support / production

Amund grew up in Arendal and now lives in Oslo while he studies tourism management and experience development. He used his confirmation money to become certified in sky diving, and lived his air-sports dream to the fullest at Voss Folkehøgskule in 2018/19. He loves skydiving, wind tunnels and travelling both abroad and in Norway. He looks forward to an active and exciting future in the tourism industry.

Marina Elvaker – Norwegian Adventure Company

Marina Elvaker

Digital marketing - part-time

Marina is studying Media and Communication in Oslo. She grew up on Bleik, Andøya in Vesterålen. With the mountains as her nearest neighbours, Marina is particularly fond of anything that gets her heart rate up and the adrenaline kicking in. She has taken part in many diverse sports including football, horse-riding and cross-country running but especially enjoys being out on mountain hikes with fantastic views. In NAC, she works strategically and operationally with social media and campaigns.

Norwegian Adventure Guides  – Norwegian Adventure Company

Norwegian Adventure Guides

Norwegian Adventure Guides (NAG) is a professional guide company established by IFMGA certified Gorm Gunleiksrud and Norwegian Adventure Company. We are certified mountain guides who are experts in guiding, in education and in safety on snow, mountains and ice. Our team includes specialist certified mountain bike guides and nature guides from the University of Tromsø. We are based in Arctic & Coastal Norway, with a main focus and local competence in the areas of Lofoten, Lyngen, Senja, Svalbard, Kvaløya, Finnmark, Andørja, Steigen, Bodø and Tromsø - but can offer guiding all over Norway.

Norwegian Adventure Guides

Norwegian Adventure Company – Norwegian Adventure Company
Norwegian Adventure Company

8 Great Reasons to Choose Norwegian Adventure Company

Norwegian Adventure Company

We Know Arctic & Coastal Norway

We have over 15 years of experience in adventure tourism and are locally rooted!

Norwegian Adventure Company

Comprehensive Experiences

We have the ability to tailor unique experiences that take care of logistics, transport, accommodation, and great dining experiences along with the most important; the journey itself.

Norwegian Adventure Company

Off the Beaten Path

There are many undiscovered and pristine areas in the north. With local roots, we know where!

Norwegian Adventure Company

Small Groups and Certified Guides

Hike in small groups. We cater to beginners, trained, and experienced hikers.

Norwegian Adventure Company

Quality and Knowledge

We have a long track record and good references. Expert knowledge and local hosting at each destination.

Norwegian Adventure Company

Boutique Accommodation

We facilitate holistic experiences and offer unique tours and boutique accommodations at many of our destinations.

Norwegian Adventure Company

Local Culinary Experiences

We want you to experience the best the region has to offer, including on your plate, and are familiar with good eateries or offer culinary experiences from Arctic Adventure Cuisine.

Norwegian Adventure Company

Be Enchanted

Arctic & Coastal Norway is a unique destination with fantastic opportunities for a trip under the northern lights in winter or the midnight sun in summer. Be enchanted!

Proud sponsors

Norwegian Adventure Company
Arctic Adventure Club

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