NAC specializes in the Arctic North and Coastal Norway
NAC is a local DMC and Incoming operator that packages and customizes experiences.
NAC is a locally rooted Adventure and Cruise company, specialists in creating sustainable experiences in the Arctic North and Coastal Norway for groups, individuals, and companies nationally and internationally.
Clients: Corporate market (MICE – meetings, incentives, conferences, events), private groups, and FIT, holiday and leisure market.
NAC is headquartered in Svolvær, Lofoten, with a sales office in Oslo.
Member of Visit Bodø/Travel Guarantee Fund. Supported by Innovation Norway Nordland.
Norwegian Adventure Company
Creating days you’ll remember – for the rest of your life.
Norwegian Adventure Company (NAC) is an adventure and cruise company with offices in Oslo and Lofoten. NAC was started by Nina Kristine Madsen-Geelmuyden and Fredrik Geelmuyden in 2012. We are a family-run business that, along with our network of guides and adventurers, has turned passion for Northern Norwegian nature and experiences into our way of life.
We research, develop and produce our own adventure and experience concepts in Arctic Northern Norway that combine:
Tailor-made active adventures
Local culture & history
Culinary experiences from the region
Welcoming and inclusive social arenas
Holistic and complete experiences
Our arrangements bring together people with similar interests and passions, irrespective of age and gender, and always provide a welcoming and inclusive social arena. Together with you, our guests, we’ll create memorable experiences and days you’ll remember - for a lifetime.
Creating days to remember is our mission statement at Norwegian Adventure Company
NAC specializes in the Arctic North and Coastal Norway; Bodø & Salten, Lofoten, Vesterålen, Svalbard, Trondheim, Tromsø, Bergen, and Oslo.
A local DMC, with solid knowledge of whats hot & not; destinations, accommodations, culture, culinary, activities, and nature experiences.
We are committed to supporting responsible and sustainable tourism.
NAC delivers turnkey experiences, events, and project management and quality assurance from A to Z.
One point of contact for guests.
Actively works with the role of hosting.
15 years of experience in MICE/FIT.
Customer references – we have many reference cases to show, varying in size, locations, and content. Ask us!
We have a range of pre-developed programs for MICE and FIT/leisure, increasing efficiency and response time.
A solid base of satisfied guests!
Oda Marie BuraasGeneral Manager
Oda Marie has a great fondness for high peaks, raw nature and meeting new people and there is no doubting her love for Lofoten and large parts of Northern Norway. Much of her education was gained in the Norwegian Armed Forces, with over eight years’ experience in operational management and logistics. Oda believes that the best experiences must be based on your aspirations and requirements, in order to tailor-make your unique adventure package. She aims to always deliver options that maximise our fantastic destinations. Oda is passionate about sustainability and responsible resource management. She combines this in her role as project manager and as one of our local hosts in the north.
Isabella EinarsenSenior Project Manager
Isabella was born and raised in Lofoten. She has a background and several years’ experience in sales and marketing. She is a high mountain enthusiast with a great passion for Northern Norway and the uniqueness each destination has to offer. Isabella is responsible for marketing, inspiring and informing and part of the team of local hosts you’ll meet at our destinations.
Marte S. WergelandProject Manager
Marte grew up in Oslo but after multiple adventures in recent years, there is no doubt that she has a heart-felt connection to Northern Norway. It is the mountains and the people, as well as the unexpected possibilities of working with both, that have resonated with her. Marte has 10 years' experience from the Norwegian Armed Forces, with a focus on logistics and management. With military precision she fine tunes your experience so that you can enjoy the absolute best that Northern Norway has to offer. As a project manager, Marte is one of our exceptional local hosts and at the same time, works with development and collaborating with other key industry groups.
Nina Kristine Madsen - GeelmuydenCommunications & Sustainability / Co-founder / Partner
Nina Kristine comes from Bodø, her heart is in the north although she lives in the south of Norway today. She loves skiing, mountain walks, winter swimming, windsurfing and most things that involve being outside in nature. Nina Kristine is a co-founder and owner of NAC and is responsible for communication, sustainability, and social responsibility. She has extensive experience from the Norwegian business sector and has previously worked as communications director at Astrup Fearnley and Bulk Infrastructure. Additionally, she was employed by the Ministry of Petroleum and Energy with a focus on exploration policy and the northern regions.
Fredrik GeelmyudenBusiness Development / Co-founder / Partner
Fredrik is from Oslo but has a deep affinity for the north. He has been involved in adventure tourism and explorer cruises since 2002. He’s a passionate skier, climber and windsurfer who fell in love with Northern Norway and what the region has to offer in terms of natural experiences and culture. Fredrik is a co-founder and owner of the company and based at our Oslo office. He is responsible for business and product development as well as international sales.
Amund RangøySales support / production
Amund grew up in Arendal and now lives in Oslo while he studies tourism management and experience development. He used his confirmation money to become certified in sky diving, and lived his air-sports dream to the fullest at Voss Folkehøgskule in 2018/19. He loves skydiving, wind tunnels and travelling both abroad and in Norway. He looks forward to an active and exciting future in the tourism industry.
Marina ElvakerDigital marketing - part-time
Marina is studying Media and Communication in Oslo. She grew up on Bleik, Andøya in Vesterålen. With the mountains as her nearest neighbours, Marina is particularly fond of anything that gets her heart rate up and the adrenaline kicking in. She has taken part in many diverse sports including football, horse-riding and cross-country running but especially enjoys being out on mountain hikes with fantastic views. In NAC, she works strategically and operationally with social media and campaigns.
Norwegian Adventure Guides
Norwegian Adventure Guides (NAG) is a professional guide company established by IFMGA certified Gorm Gunleiksrud and Norwegian Adventure Company. We are certified mountain guides who are experts in guiding, in education and in safety on snow, mountains and ice. Our team includes specialist certified mountain bike guides and nature guides from the University of Tromsø. We are based in Northern Norway, with a main focus and local competence in the areas of Lofoten, Lyngen, Senja, Svalbard, Kvaløya, Finnmark, Andørja, Steigen, Bodø and Tromsø - but can offer guiding all over Norway.
Norwegian Adventure Guides
8 Great Reasons to Choose Norwegian Adventure Company
We Know Northern Norway
We have over 15 years of experience in adventure tourism and are locally rooted!
We have the ability to tailor unique experiences that take care of logistics, transport, accommodation, and great dining experiences along with the most important; the journey itself.
Off the Beaten Path
There are many undiscovered and pristine areas in the north. With local roots, we know where!
Small Groups and Certified Guides
Hike in small groups. We cater to beginners, trained, and experienced hikers.
Quality and Knowledge
We have a long track record and good references. Expert knowledge and local hosting at each destination.
We facilitate holistic experiences and offer unique tours and boutique accommodations at many of our destinations.
Local Culinary Experiences
We want you to experience the best the region has to offer, including on your plate, and are familiar with good eateries or offer culinary experiences from Arctic Adventure Cuisine.
Northern Norway is a unique destination with fantastic opportunities for a trip under the northern lights in winter or the midnight sun in summer. Be enchanted!